24 May Small Businesses Increasingly Using Media Response Services
Companies of all sizes can find it difficult to cope with the volume of calls that successful conventional and digital media marketing campaigns generate but many are now discovering a solution that makes it possible for them to deal with a huge number of calls, without any problems whatsoever. Third party media response services are not a new phenomenon but it is only relatively recently that they have started to be offered as part of virtual office packages or as an optional extra by firms that specialise in this area.
Could Media Response Services Work For Your Business?
If you cannot afford to hire full-time employees to answer the telephone and deal with postal enquiries every time that you launch a new marketing campaign, or you would rather save precious business capital for other activities, the answer is almost certainly yes. Consider the following two massive advantages that other firms have already discovered:
- You only pay for the calls you receive – if you hire full-time staff to take calls, they will have to be paid for whether or not the expected volume of enquiries materialises. On the other hand, if you use a third-party response service, you will normally only have to pay for the volume of calls that are actually received. When members of the third-party media response team you hire are not dealing with your calls they will be working for another client and will not be your responsibility.
- You can maximise conversion rates – callers who have to wait several minutes to be answered or who are greeted with a busy tone are highly likely to go elsewhere for whatever it is that you are selling.
By ensuring that enquiries from potential clients are always answered promptly and professionally, you can make the most of every penny you spend on promoting your business.